This self-initiated and fictive project explores how Nudie Jeans could connect with a new, style-conscious audience while staying true to its raw, authentic DNA. The concept, Scandi Denim, bridges minimalism and edge, targeting individuals inspired by Nordic aesthetics and timeless denim.

The campaign is presented as a homepage design, showcasing my ability to blend bold simplicity with Nudie's characteristic grit. From visual storytelling to typography and textures, this case highlights my adaptability and creativity in aligning with a brand's identity.