For the 2020 fundraiser, Majblomman's campaign was still partly digital due to the pandemic. To maximize fundraising, we introduced a special digital flower.

I started by holding a workshop with three children to create a mood board based on their preferences — colors, shapes, favorite animals, activities, and materials. From this, I developed two flower designs, which the children voted on, with the zebra and tiger flower emerging as the favorite.

This design was produced in a few physical copies but primarily sold digitally. To unveil it in January, when the Mayflower is traditionally revealed, I worked with 3D designer Simon Søgaard Vallinder to create a video showcasing the flower's full design. The video was presented by one of the participating children on TV4’s Nyhetsmorgon and was also featured in Majblomman’s ads and social media.